Small business owners who can read the signs of the times thrive whatever the economic situation. Professionals like Lorne Marr know that it is important to keep an eye on the trends in the business world
As the world stepped into the year 2014 prospects in the business world looked better than in the years preceding it. Generally there was more optimism and more enthusiasm. So far 2014 did not disappoint. The overriding trends seem to be brave and positive.
One that has become very noticeable is that more and more businesses are finally discovering technology. Small business is increasingly getting rid of outdated thinking and embracing the challenges of a new age.
The Internet is continuing to play its ever increasing role in the field of commerce. It plays a big role in the trends that can be seen as dominant right now. Some of them are:
* E-mail marketing. Promoting your business and products by sending people e-mail is much more cost effective than placing an ad in a newspaper. The downside to this tool is that it is an art to be mastered if you don’t want to be seen as a spammer. Nevertheless more and more small businesses are learning and implementing email marketing.
* Lorne Marr has long ago realized the value of interactive marketing. A second very noticeable trend is the wider acceptance of social media as a business tool. Many new small business Facebook pages are being created every day. On Twitter the tweets promoting some small business are increasing in leaps and bounds.
* Further evidence that the involvement of business in social media is here to stay is the so-called Facebook mobile app. In a recent survey as much as 70% of all business owners have indicated interest in using it.
* A fourth trend that has burst onto the scene this year is the growth of business in the cloud, as the computer experts like to call it. This involves replacing the old office server networks with services based on the Internet. This frees up space and brings about great benefits as it eliminates maintaining and replacing obsolete hardware.
* Another outstanding trend of 2014 has little to do with direct sales. It revolves around the value of a happy employee. In a survey 30% of small business owners have indicated that they plan to relax their attitude concerning dress code and introduce more flexible working conditions.
* Finally an issue that has always been very close to the heart for Lorne Marr is also high on the list of priorities in small business. At the beginning of the year small business owners were asked about their New Year’s resolutions. Many of them indicated a determination to pay more attention to fitness and health.